Cadillac, founded in 1902, six years before GM, has always used bold imagery to associate its vehicles with a sense of luxury and fashion. The attention to quality, detail, and cutting-edge technology has been the root of the Cadillac brand. For over 100 years, Cadillac has offered a blend of performance and luxury, a demonstration of status and success, exclusivity, a feeling of importance, and a fun driving experience.
In 2008 AL&S began producing footwear and clothing for Cadillac, keeping true to the brands’ roots by blending luxury and intelligent design to create a premium line. Cadillac has led the luxury segment by offering must-have products that are professionally marketed and delivered through a premium retail channel at affordable prices, a process that AL&S has replicated over the last 2 years with the company’s footwear line.